All case studies

LinkedIn Ads + Google Ads

[Sample] B2B consultancy: 2.2× more sales-qualified leads

[PLACEHOLDER] High click costs on competitive search terms and a sales team complaining about unqualified enquiries.

Sample data — replace before launch

Results

[PLACEHOLDER] 2.2× more sales-qualified leads at flat spend

Sales-qualified leads
[9 / mo]
[20 / mo]
Cost per SQL
[$940]
[$430]
LinkedIn share of spend
[0%]
[27%]

What we did

The approach.

  • [PLACEHOLDER] CRM-informed lead quality feedback loop
  • [PLACEHOLDER] Negative keyword programme
  • [PLACEHOLDER] LinkedIn targeting by role and company size

[PLACEHOLDER NARRATIVE] Explain the lead-quality feedback loop, the negative keyword programme and the move into LinkedIn Ads.

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