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[Sample] Education: enrolment enquiries built around the admissions cycle
[PLACEHOLDER] Strong course-search interest but enquiries stalled well before application, with budget spread evenly across the year.
Sample data — replace before launch
Results
[PLACEHOLDER] Enrolment enquiries up 91% within two intakes
- Enquiries / intake
- [210]
- [401]
- Cost per enquiry
- [£48]
- [£26]
- Enquiry-to-enrolment
- [6%]
- [11%]
What we did
The approach.
- [PLACEHOLDER] Budget pacing aligned to the admissions calendar
- [PLACEHOLDER] Programme-level landing pages and messaging tests
- [PLACEHOLDER] Tracking extended from enquiry through to enrolment
[PLACEHOLDER NARRATIVE] Describe the intake-weighted budget pacing, the per-programme messaging tests and the enquiry-to-enrolment tracking implementation.
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