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Google Ads + Meta Ads

[Sample] Hospitality: more direct bookings at lower commission cost

[PLACEHOLDER] Strong occupancy but too many bookings arrived through high-commission third-party platforms, limiting the value of each stay.

Sample data — replace before launch

Results

[PLACEHOLDER] Direct bookings up 67% with commission costs down 29%

Direct bookings / mo
[84]
[140]
Cost per booking
[£62]
[£39]
Commission cost
[£18k]
[£12.8k]

What we did

The approach.

  • [PLACEHOLDER] Built campaigns around direct-booking intent
  • [PLACEHOLDER] Shifted budget around seasonal and last-minute demand
  • [PLACEHOLDER] Connected bookings to revenue and commission savings

[PLACEHOLDER NARRATIVE] Describe the direct-booking search campaign, seasonal budget plan, mobile landing-page improvements and booking-value tracking used to reduce reliance on third-party platforms.

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