Google Ads

[Sample] Commercial HVAC: cost per booked job cut by 41%

[PLACEHOLDER] Spending steadily on broad-match search terms with no conversion tracking, so no one could say which calls came from ads.

Sample data — replace before launch

Results

[PLACEHOLDER] Cost per booked job down 41% in 4 months

Cost per lead: [$186]; [$110]
Qualified leads / month: [24]; [58]
Monthly spend: [$6,400]; [$6,400]

What we did

The approach.

[PLACEHOLDER] Conversion tracking rebuilt from scratch
[PLACEHOLDER] Exact and phrase match structure with negatives
[PLACEHOLDER] Call tracking tied to booked jobs

[PLACEHOLDER NARRATIVE] Describe the audit findings, the campaign restructure, the tracking fixes and the ongoing optimisation cadence that produced the change.

Want results like these on your account?

Start with a free ad account review, or book a call and we'll walk through what we'd change first.

Book a Strategy Call Get a Free Ad Account Review