All case studies
Google Ads + Meta Ads
[Sample] Property: fewer enquiries, far better ones
[PLACEHOLDER] High enquiry volume but most leads were out-of-area or had no intention to buy, sell or let.
Sample data — replace before launch
Results
[PLACEHOLDER] Qualified valuation requests up 2.4× at flat spend
- Qualified enquiries / mo
- [31]
- [74]
- Cost per qualified lead
- [£164]
- [£69]
- Wasted spend share
- [38%]
- [9%]
What we did
The approach.
- [PLACEHOLDER] Location-level campaign splits by branch catchment
- [PLACEHOLDER] Intent-based keyword mapping for buyers, sellers and landlords
- [PLACEHOLDER] Lead scoring fed back into bidding
[PLACEHOLDER NARRATIVE] Explain the radius and audience targeting rework, the negative keyword programme and the enquiry-quality feedback loop with the branch teams.
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