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AI Marketing · Intermediate
AI Automation in Paid Media
A hands-on course for marketers already running paid media who want to use AI automation deliberately — across bidding, creative, and emerging AI ad platforms — without losing control of performance.
- Duration
- 3 weeks
- Level
- Intermediate
- Price
- $269
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Course outline
What we cover
- 01
AI-Powered Bidding & Automated Campaign Types
How the models decide, what signals steer them, and the controls you still own.
- 02
AI for Ad Creative & Copy at Scale
Generating, testing and governing creative volume without diluting the brand.
- 03
Automation Workflows & Emerging AI Ad Platforms
Automating reporting and optimisation, plus where AI ad platforms are heading.
What you'll leave with
- How automated bidding and AI-driven campaign types actually make decisions
- How to use AI tools to generate and test ad creative and copy at scale
- How to build automation into reporting and optimization workflows
- What emerging AI ad platforms mean for paid media strategy
- How to stay in control of a campaign as more of it becomes automated
Who it's for
- Marketers already running Google, Meta or Amazon campaigns
- Teams pushed into automated campaign types by platform defaults
- Advertisers who want AI automation without losing control of performance
- Prerequisite
- Completion of AI Marketing, or equivalent hands-on paid media experience recommended.
- Format
- Live weekly sessions plus self-paced practice exercises.
FAQ
Questions about this course
Anything not covered here? Ask us on a strategy call and we'll tell you honestly whether this course is the right fit.
Placeholder answers
Ready to get started?
Enroll in this course directly, or check upcoming cohort dates before you commit.
AI Automation in Paid Media
Intermediate · 3 weeks · $269