AI Marketing · Foundation
AI Marketing
A grounding course in how AI is reshaping marketing — from changing search behavior to the tools now part of a modern marketer's toolkit — for business owners and marketers who want a practical, non-hype starting point before applying AI to paid media specifically.
- Duration
- 4 weeks
- Level
- Foundation
- Price
- $149
Course outline
What we cover
- 01
How AI Is Changing Marketing & Search Behavior
Generative answers, zero-click discovery and what it means for demand capture.
- 02
AI Tools for Marketers
The current toolkit, what each tool is genuinely good at, and prompt fundamentals.
- 03
AI in Content, Creative & Research Workflows
Using AI for research, briefs, copy and creative variation without losing your voice.
- 04
Where AI Fits in Your Marketing Stack
A practical framework for adopting AI safely alongside human judgement.
What you'll leave with
- How AI is changing the way customers search for and discover businesses
- The core AI tools relevant to modern marketing, and what each is actually good for
- How to write effective prompts for marketing tasks
- Where AI can safely support — not replace — marketing decisions
- A practical framework for bringing AI into your own marketing workflow
Who it's for
- Business owners new to AI tools who want a practical grounding
- Marketers exploring AI before applying it to paid media
- Teams deciding where AI belongs in their marketing workflow
- Prerequisite
- None.
- Format
- Live weekly sessions plus self-paced practice exercises.
FAQ
Questions about this course
Anything not covered here? Ask us on a strategy call and we'll tell you honestly whether this course is the right fit.
Ready to get started?
Enroll in this course directly, or check upcoming cohort dates before you commit.
AI Marketing
Foundation · 4 weeks · $149