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Amazon Ads · Intermediate
Amazon DSP
Amazon DSP puts retail purchase signals behind programmatic buying. Learn the console, the audience taxonomy and how to report on a channel that mostly runs off-site.
- Duration
- 3 weeks
- Level
- Intermediate
- Price
- $289
Enroll in this coursePlaceholder curriculum & pricing
Course outline
What we cover
- 01
DSP fundamentals
Self-service vs. managed, minimums and inventory sources.
- 02
Audience taxonomy
In-market, lifestyle, remarketing and advertiser audiences.
- 03
Orders and line items
Console navigation, pacing, frequency and supply settings.
- 04
Creative for display and video
Specs, responsive e-commerce creative and OTT.
- 05
Measurement
New-to-brand, Amazon Marketing Cloud basics and attribution windows.
What you'll leave with
- Plan display and video buys on and off Amazon
- Build audiences from shopping and streaming signals
- Navigate the DSP console, orders and line items
- Report on DSP with new-to-brand and incrementality metrics
Who it's for
- Brands with established Sponsored performance ready to expand
- Marketers evaluating DSP against agency-managed buying
- Teams responsible for upper-funnel retail media
- Prerequisite
- Amazon Ads plus live Sponsored Ads experience.
- Format
- Live weekly sessions with console walkthroughs.
FAQ
Questions about this course
Anything not covered here? Ask us on a strategy call and we'll tell you honestly whether this course is the right fit.
Placeholder answers
Same track
Continue with Amazon Ads
Ready to get started?
Enroll in this course directly, or check upcoming cohort dates before you commit.
Amazon DSP
Intermediate · 3 weeks · $289