Amazon Ads · Foundation
Amazon Ads
Retail media has its own rules. Start with the console, Sponsored Products and the profitability metrics that decide whether a campaign is worth running.
- Duration
- 4 weeks
- Level
- Foundation
- Price
- $179
Course outline
What we cover
- 01
Console basics
Account types, campaign manager and reporting locations.
- 02
Sponsored Products
Automatic vs. manual, targeting types and budgets.
- 03
Keyword fundamentals
Search term reports, harvesting and negatives.
- 04
Listing quality
Why conversion rate on the detail page caps ad performance.
- 05
Profitability maths
ACOS, TACOS, margin and break-even targets.
What you'll leave with
- Navigate the Amazon Ads console with confidence
- Launch and structure Sponsored Products campaigns
- Research and target keywords using Amazon-specific tools
- Calculate ACOS, TACOS and break-even before you bid
Who it's for
- Sellers and vendors new to Amazon Ads
- Brands moving from marketplace organic to paid
- Marketers adding retail media to an existing mix
- Prerequisite
- None — start here.
- Format
- Live weekly sessions plus a profitability calculator you keep.
FAQ
Questions about this course
Anything not covered here? Ask us on a strategy call and we'll tell you honestly whether this course is the right fit.
Same track
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View courseReady to get started?
Enroll in this course directly, or check upcoming cohort dates before you commit.
Amazon Ads
Foundation · 4 weeks · $179