Meta Ads · Intermediate
Instagram & Reels Ads
Short-form is its own discipline. Learn the Reels ad formats, the creator-style creative that performs there, and how to run engagement campaigns that still pay back.
- Duration
- 3 weeks
- Level
- Intermediate
- Price
- $229
Course outline
What we cover
- 01
Reels ad formats
Placement specs, sound-on behaviour and native feel.
- 02
Creator-style creative
UGC briefs, partnership ads and usage rights.
- 03
Editing for retention
Hooks, captions, pacing and on-screen text.
- 04
Engagement campaigns
When engagement is a real objective and when it's vanity.
- 05
Organic to paid
Whitelisting, boosting and reading organic signals.
What you'll leave with
- Choose the right Reels and Instagram placements per objective
- Brief and edit creator-style creative in volume
- Use organic signals to pick paid winners
- Run engagement campaigns tied to a downstream conversion
Who it's for
- Brands with a social-first audience
- Teams working with creators or UGC
- Advertisers whose polished ads underperform on Reels
- Prerequisite
- Meta Ads or equivalent hands-on experience.
- Format
- Live weekly sessions plus a creator brief template.
FAQ
Questions about this course
Anything not covered here? Ask us on a strategy call and we'll tell you honestly whether this course is the right fit.
Same track
Continue with Meta Ads
Meta Ads
Ads Manager basics, campaign / ad set / ad structure, audience basics and a Pixel introduction.
View courseIntermediateMeta Feed & Stories Ads
Placement strategy, creative testing, feed vs. stories optimisation.
View courseIntermediateMeta Retargeting & Custom Audiences
Custom and lookalike audiences, retargeting funnels, conversion optimisation.
View courseReady to get started?
Enroll in this course directly, or check upcoming cohort dates before you commit.
Instagram & Reels Ads
Intermediate · 3 weeks · $229