Meta Ads · Intermediate
Meta Retargeting & Custom Audiences
Build the audience architecture underneath a working funnel — custom audiences, exclusions and retargeting sequences that convert without annoying people.
- Duration
- 3 weeks
- Level
- Intermediate
- Price
- $229
Course outline
What we cover
- 01
Custom audiences
Site, engagement, video, list uploads and match rates.
- 02
Lookalikes
Source quality, percentages and refresh cadence.
- 03
Retargeting funnels
Time windows, offer laddering and frequency caps.
- 04
Conversion optimisation
Event selection, value optimisation and attribution settings.
- 05
Exclusions and overlap
Auction overlap diagnostics and clean segmentation.
What you'll leave with
- Design a custom audience map across the whole funnel
- Build lookalikes from the right source events
- Sequence retargeting offers by recency and intent
- Set exclusions that stop audience overlap and waste
Who it's for
- Ecommerce advertisers with traffic but weak conversion
- Lead-gen advertisers nurturing longer sales cycles
- Anyone whose retargeting is one catch-all ad set
- Prerequisite
- Meta Ads or equivalent hands-on experience.
- Format
- Live weekly sessions with an audience-map worksheet.
FAQ
Questions about this course
Anything not covered here? Ask us on a strategy call and we'll tell you honestly whether this course is the right fit.
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Meta Retargeting & Custom Audiences
Intermediate · 3 weeks · $229