Meta Ads · Foundation
Meta Ads
Everything you need to run Meta properly: account structure, the Pixel and Conversions API, and audiences that don't collapse the moment you scale.
- Duration
- 4 weeks
- Level
- Foundation
- Price
- $149
Course outline
What we cover
- 01
Ads Manager tour
Business Manager, assets, permissions and billing setup.
- 02
Campaign structure
Objectives, budget levels, and consolidation vs. testing.
- 03
Audience basics
Broad, interest, custom and lookalike audiences.
- 04
Pixel and CAPI
Events, deduplication and why iOS changed the maths.
- 05
First creative set
Formats, hooks and a simple testing framework.
What you'll leave with
- Navigate Ads Manager without breaking things
- Structure campaigns, ad sets and ads for clean learning
- Install the Pixel and understand server-side tracking
- Build a first audience strategy that leaves room to scale
Who it's for
- Owners running boosted posts who want real campaigns
- Marketers new to Ads Manager
- Ecommerce and local businesses starting paid social
- Prerequisite
- None — start here.
- Format
- Live weekly sessions plus recordings and a setup checklist.
FAQ
Questions about this course
Anything not covered here? Ask us on a strategy call and we'll tell you honestly whether this course is the right fit.
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View courseReady to get started?
Enroll in this course directly, or check upcoming cohort dates before you commit.
Meta Ads
Foundation · 4 weeks · $149