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Google Ads · Intermediate

Demand Gen & PMax

Performance Max and Demand Gen are where most budgets are heading. Learn to structure asset groups, feed the system good signals, and keep visibility over a black box.

Duration
3 weeks
Level
Intermediate
Price
$259
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Course outline

What we cover

  1. 01

    PMax structure

    Asset groups, listing groups and when to split campaigns.

  2. 02

    Signals and feeds

    Audience signals, product feed quality and conversion value rules.

  3. 03

    Demand Gen

    Creative-led campaigns across Discover, Gmail and YouTube.

  4. 04

    Cross-channel bidding

    Managing overlap with search and shopping.

  5. 05

    Reporting the black box

    Scripts, insights page and building an honest dashboard.

What you'll leave with

  • Design asset groups and listing groups that segment cleanly
  • Supply audience and conversion signals that steer the model
  • Extract channel and search term insight from PMax reporting
  • Run Demand Gen as a creative-led complement, not a duplicate

Who it's for

  • Ecommerce and lead-gen advertisers on PMax
  • Marketers being pushed into automation by their rep
  • Anyone who needs reporting they can defend internally
Prerequisite
Google Ads plus live account access.
Format
Live weekly sessions with a shared reporting template.
Enroll — $259

FAQ

Questions about this course

Anything not covered here? Ask us on a strategy call and we'll tell you honestly whether this course is the right fit.

Placeholder answers

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Video campaign types, audience targeting, TrueView and bumper formats.

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App Campaigns

Universal App Campaigns, mobile app install and engagement bidding, mobile creative assets.

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Demand Gen & PMax

Intermediate · 3 weeks · $259

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