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Google Ads · Intermediate

App Campaigns

App campaigns hand most of the controls to Google. This course covers the levers you still own — assets, events and bids — and how to use them to buy quality installs.

Duration
3 weeks
Level
Intermediate
Price
$249
Enroll in this coursePlaceholder curriculum & pricing

Course outline

What we cover

  1. 01

    App campaign mechanics

    Install vs. engagement vs. pre-registration campaigns.

  2. 02

    Event tracking

    SDKs, measurement partners and choosing the right conversion event.

  3. 03

    Bidding for value

    tCPI, tROAS and post-install quality signals.

  4. 04

    Creative assets

    Text, image, video and HTML5 — what to supply and how much.

  5. 05

    Scaling and reporting

    Budget steps, learning periods and cohort analysis.

What you'll leave with

  • Set up App campaigns with clean event tracking
  • Bid for value rather than cheap installs
  • Build an asset library that gives the algorithm room to work
  • Read app reporting without being misled by install counts

Who it's for

  • Mobile app teams driving installs or in-app actions
  • Marketers moving from web campaigns to app growth
  • Agencies adding app clients
Prerequisite
Google Ads or equivalent hands-on experience.
Format
Live weekly sessions with worked examples from live app accounts.
Enroll — $249

FAQ

Questions about this course

Anything not covered here? Ask us on a strategy call and we'll tell you honestly whether this course is the right fit.

Placeholder answers

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App Campaigns

Intermediate · 3 weeks · $249

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