Google Ads · Intermediate
Google Search Ads
Take a working search account and make it profitable. This course is about the decisions that move CPA: bidding, testing discipline and what to do when automation misbehaves.
- Duration
- 3 weeks
- Level
- Intermediate
- Price
- $249
Course outline
What we cover
- 01
Advanced match types
Broad + smart bidding, negatives strategy, query sculpting in 2026.
- 02
Bidding strategies
tCPA, tROAS, portfolio bidding and when manual still wins.
- 03
Ad extensions and assets
Sitelinks, callouts, images and asset-level reporting.
- 04
Structured testing
Experiments, sample size, and calling a test correctly.
- 05
Troubleshooting
A repeatable checklist for sudden CPA or volume swings.
What you'll leave with
- Choose and tune the right bidding strategy for each campaign
- Run A/B tests that produce readable results
- Use extensions and assets to win more of the SERP
- Diagnose performance drops methodically instead of reactively
Who it's for
- Marketers already managing live search campaigns
- Graduates of Google Ads
- Teams pushing past their first few thousand a month in spend
- Prerequisite
- Google Ads or equivalent hands-on experience.
- Format
- Live weekly sessions with account teardowns using your own data.
FAQ
Questions about this course
Anything not covered here? Ask us on a strategy call and we'll tell you honestly whether this course is the right fit.
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View courseReady to get started?
Enroll in this course directly, or check upcoming cohort dates before you commit.
Google Search Ads
Intermediate · 3 weeks · $249