Google Ads · Intermediate
YouTube Ads
Video is the cheapest attention on the internet and the easiest to waste. Learn how to plan, target and measure YouTube campaigns that actually contribute to pipeline.
- Duration
- 3 weeks
- Level
- Intermediate
- Price
- $249
Course outline
What we cover
- 01
Video campaign types
Reach, views, drive conversions — what each one optimises for.
- 02
Audience targeting
In-market, custom segments, remarketing and exclusions.
- 03
TrueView and bumpers
Format mechanics, skip behaviour and sequencing.
- 04
Creative for performance
Hook, proof, ask — briefing a video that converts.
- 05
Measuring video
View-through, brand lift and incrementality basics.
What you'll leave with
- Match campaign type and format to the job you need done
- Build audience stacks that reach buyers, not just viewers
- Brief creative that survives the first five seconds
- Measure video's contribution without lying to yourself
Who it's for
- Brands with existing video assets and no plan for them
- Search advertisers adding an upper-funnel channel
- Marketers responsible for awareness budgets
- Prerequisite
- Google Ads or equivalent hands-on experience.
- Format
- Live weekly sessions plus a creative brief template you keep.
FAQ
Questions about this course
Anything not covered here? Ask us on a strategy call and we'll tell you honestly whether this course is the right fit.
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Enroll in this course directly, or check upcoming cohort dates before you commit.
YouTube Ads
Intermediate · 3 weeks · $249