Google Ads · Foundation
Google Ads
The starting point for anyone spending money on Google. You'll build a clean account from scratch, learn how the auction actually works, and leave with conversion tracking you can trust.
- Duration
- 4 weeks
- Level
- Foundation
- Price
- $149
Course outline
What we cover
- 01
How the auction works
Ad Rank, bids, Quality Score and why cheapest clicks are rarely the goal.
- 02
Account architecture
Campaigns, ad groups, budgets and the naming conventions that keep it readable.
- 03
Keyword research
Intent mapping, match types, negatives and search term hygiene.
- 04
Ads and landing pages
Responsive search ads, asset variety and message match.
- 05
Measurement
Conversion actions, GA4 linking, and sanity-checking your numbers.
What you'll leave with
- Structure an account by intent instead of by product list
- Research keywords and build tight, defensible ad groups
- Install and validate conversion tracking end to end
- Read Quality Score signals and know which ones to act on
Who it's for
- Owners running (or about to run) their first Google Ads account
- In-house marketers inheriting a messy account
- Anyone briefing an agency who wants to ask better questions
- Prerequisite
- None — start here.
- Format
- Live weekly sessions plus recordings, with a build-your-own-account workbook.
FAQ
Questions about this course
Anything not covered here? Ask us on a strategy call and we'll tell you honestly whether this course is the right fit.
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View courseReady to get started?
Enroll in this course directly, or check upcoming cohort dates before you commit.
Google Ads
Foundation · 4 weeks · $149